Web Geo Services specialises in online mapping for e-commerce and geolocation data for marketing campaigns. After five years in business, having developed an array of different product lines and services, they approached us to streamline their brand architecture and propose a new visual identity and graphic style.


To reinforce the link to the parent company and clarify the brand hierarchy we developed a house style of logos around the ‘w’. This system was also designed for implementation on future product lines. We provided clear graphic guidelines which enabled the client to create many of their communication tools in house and the transition to the new brand architecture was successfully assimilated by the their current client base.

“The team at Houltonsmets were able to deliver a strong creative solution for our new branding and brand architecture that enabled us to manage a smooth transition to our new visual identity. They possess a rare combination of creativity, clarity and common sense”.

Cédric Brun – Head of Communication, WGS