CONTEXT AND RESULT
The Fondation Jean Moulin is a non-profit organisation that benefits and assists over 400 000 past and present employees of the french interior ministry. The initial brief was to create a more ergonomic and rich web experience that would enable them to update rapidly with new content.
The brief quickly evolved into a more complete reworking of all their brand codes, including a new identity and chart, signage and design in their restaurants and applications on key supports.
The main challenge was to create a brand image that combined both the institutional values associated with a government ministry and a dynamic optimism that is at the heart of their mission : delivering child care, meals, holidays and general services to the ministry employees past and present.