CONTEXT AND CHALLENGE
The British Council is the worldâ€™s largest cultural relations organization. Since 2004, we have worked with the teaching centre on every aspect of its internal and external communications.
The teaching centre has gone from strength to strength – opening centers in Versailles, Lyon and Marseille, as well as numerous satellite teaching programs in local french lycÃ©es. The quality of the teaching and the dynamism of the organization has ensured its succes and it continues to generate a healthy demand from new students and enjoy excellent subscription levels.