CONTEXT AND CHALLENGE
Philanthropic donations and membership are essential to the financial well being of the American hospital. Since 2012 we have worked with their development office on all aspects of their printed communication â€“ producing their quarterly magazine, annual reports and marketing collateral.
Over three years we have installed a strong branded style to the communication, blending the heritage of the hospital with a contemporary style that befits a world class organisation. The hospital has set ambitious targets for 2015, both to increase membership overall and to recruit younger clients to their schemes. An extensive program of five major projects in renovation, new equipment and programmes around patient care is being launched over the next five years.