CONTEXT AND CHALLENGE
In 2013 Marseille Provence was the European Capital of Culture.
To benefit from the occasion, the Netherlands Ministry of Culture decided to promote Dutch art and culture and maintain a presence at the many artistic events involving Dutch artists throughout the year. Houltonsmets was commisioned to create a concept for the campaign which involved an event website, a PR campaign with social media management and press trips. For this project we were joined by Noepy Testa, a communication consultant specialising in Dutch culture and Clara Moreno who was in charge of the PR campaign.