CONTEXT AND CHALLENGE
In 2013 Marseilleâ€“Provence was the European Capital of Culture.
To benefit from the occasion, the Netherlands Ministry of Culture decided to promote Dutch art and culture and maintain a presence at the many artistic events involving Dutch artists throughout the year. Houltonsmets was commisioned to create a concept for the campaign which involved an event website, a PR campaign with social media management and press trips. For this project we were joined by Noepy Testa, a communication consultant specialising in Dutch culture and Clara Moreno who was in charge of the PR campaign.