Founded in 1992 as one of the first private equity fund placement agents, Triago is a leading actor in their sector, recognised for their independence, creativity and confidentiality. Houltonsmets was commissioned to create a new brand identity that reflected these core values and re-position the company as a world class player in an elite field of business.


A new hand drawn logotype was created combining the elegance of a classic roman typeface with a more contemporary and dynamic sans-serif. The visual codes we created reinforce the perception of independance and exclusivity. During the project we photographed over 20 key professionals in both New York and Paris in key locations and the Triago offices.