CONTEXT AND CHALLENGE

Launched in December 2013, June Partners was formed from a management buyout operation (formerly Duff & Phelps) undertaken by seven partners, along with a team of roughly thirty highly experienced employees. The company provides an advisory role in corporate finance and operational management.

RESULT

Houltonsmets was commisioned to find a new company name and create the visual identity. We worked in collaboration with financial PR agency Citigate Dewe Rogerson for the new brand launch. The naming and identity design process involved all seven managing partners and had to be completed within a two month time frame to ensure a smooth transition from the previous company name.

“We wanted a creative partner that perfectly understood our DNA. Changing names is never a simple process and all the key Partners in the business were implicated in the process. Houltonsmets delivered a broad range of really creative proposals
and were also able to accompany us successfully through the decision process and deliver a very strong brand identity”.

Frédéric Lumeau – Founding Partner, June Partners